SEO or Search Engine Optimization is an important area of internet marketing today and will become ever more important given the long term trend of marketing activities and marketing spend moving from off-line traditional media to on-line internet media.

We want to continue in explaining SEO and online marketing terms. Here the next three:

Anchor text: The anchor text of a backlink is the text that is visible and has the underlying link to the web page. Having keyword rich anchor texts help tremendously with search engine optimization, since Yahoo, Bing and Google will associate these keywords with the content of your website. If you have a dental health blog, for instance, it would help your search rankings if some of your backlinks had “dental health” as their anchor texts.

NoFollow: Nofollow is a link attribute used by website owners to signal to the search engines from Yahoo, Bing and Google that they don’t endorse the website they are linking to. This could happen in one of two cases. Either the link is created by the users themselves (e.g., blog comments), or the link is a paid link from advertisers or sponsors. When Bing, Yahoo or Google see the nofollow attribute it will not count that link within the formula of its search algorithms.

Link Sculpting: The link sculpting practice is no longer effective as Google recently changed how it handles the nofollow attribute. By using the nofollow attribute webmasters were able to channel the flow of PageRank of each web page within their websites, thus increasing the search rankings of desired pages.

Author: Janet Thompson, www.dentist-websolutions.com
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