3 Ways Google+ Can Help Your Dental Practice
In February 2012, Google+ surpassed 100 million users. In addition, a number of internet and IT analysts predict that by the end of this year the number of Google+ users will exceed 400 million. These are obviously very impressive numbers. Now, who are these people? As you might expect, many of them are your dental patients. With Google+ for your dental practice, Google is attempting to make it easier for you to connect with these Google users, which could either be your existing patients or potentially new patients.
You might say: Why should I try Google+ — since I am already using Facebook and Twitter for social media marketing? Here are the top three reasons why Google+ can help your business.
1. SERP or Search Engine Ranking Page improvement. Which dental practice do you think is going to get ranked higher on Google’s search engine, the one using Google+ or the one just using Facebook? Search for a dental practice in your town and you will see the Google+ icons next to the dental practice website having already embraced this concept.
2. Dental Focus Groups. You can use Google+ to provide answers to dental questions or elicit patient feedback. A fellow dentist recently used their Google+ dental page to host an hour long Q&A session covering dental topics. The result was a lively conversation on Google+ with more than 100 comments over the course of an hour. Think about how many potential new patients this might generate.
3. A powerful PR tool. By using Google+ circles, you can target your public and media relations. Your public relations message can easily be picked up by a number of potential patients.
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