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Home → Tag: Dental Website development

How to Avoid Google’s Privacy Changes

By Gene on March 9, 2012   /   Dental Management, Dental Website, Dentist Web Design   /   Leave a comment
Google Privacy and Dental Website

Google Privacy and Dental Website

A number of dentists asked us how to avoid the changes in Google’s changed privacy policies. We put together a number of simple steps that every dentist can use to circumvent the changes and keep as much information as possible private.

Below are a number of action you can take:

  1. Deactive the setting that records your web browsing history. It is very easy to do, simply go to www.google.com/history and follow the instructions.
  2. Use other search engines, such as Bing or Yahoo!
  3. The majority of the changes take effect when you are logged into your Google account, which then integrates a number of different Google services under a single sign-on. Hence don’t log into your Google account when using some of these services.

 

Author: Gene Greiner, www.dentist-websolutions.com
Email questions to info@dentist-websolutions.com
Visit us at www.dentist-websolutions.com today!

600 Davis Street

Evanston, IL 60201

Tel: 847-864-4229

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Dental Websites and Google Privacy Changes

By Gene on March 2, 2012   /   Dentist Web Design, Dentist Web Development, Internet Marketing, Web Design, Web Development   /   Leave a comment
Dental Website and Google Privacy

Dental Website and Google Privacy

One of the more newsworthy announcements this week comes from Google. Specifically, Google switched on its controversial privacy policy this week on March 1, 2012 after pre-announcing the new terms  on January 24, 2012. We analyzed the new terms and here is our synopsis. Google is winnowing down its privacy policy from 60 distinct and different Web services into one overarching policy. Google’s main objective is to streamline the user experience and cut through a lot of the privacy policy legal jargon that Internet companies have become infamous for in the minds of privacy advocates and lawmakers. As part of this paring process, Google is also sharing data between those services, and here is where it may get a little dicey. When users are signed into their Google accounts, Google combines identity information users provide from one service with information from other services. The goal is to treat each user as one individual across all of the different Google products, such as Gmail, Google Docs, YouTube and other Web services. This has a number of advantages for the individual users; however also some potential dangers.

 

Author: Gene Greiner, www.dentist-websolutions.com
Email questions to info@dentist-websolutions.com
Visit us at www.dentist-websolutions.com today!

600 Davis Street

Evanston, IL 60201

Tel: 847-864-4229

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Dental Websites and Indexing

By Janet Thompson on February 24, 2012   /   Dentist Web Design, Dentist Web Development, Internet Marketing, Web Design, Web Development   /   Leave a comment
Dental Website Search

Dental Website Search

 

As we have explained in previous blog posts and newsletters, it is very important to have a Sitemap for your dental website. In today’s blog
post we are going to discuss how to get web pages indexed quickly, especially if you have created new dental web pages or an entirely new dental website.

Getting your pages indexed in search engines is important – without being indexed, your website will be almost impossible to find.

In this blog we are going to cover some useful strategies for getting your website indexed fast. These include:

  • Social bookmarks
  • Submission of articles
  • The linking of internal web pages
  • The pinging of your website
  • Responses or comment on blogs with high authority
  • Updates to your own content on a regular basis

Before we start, here are two important points to consider:

Number one, you should be building links to the new dental web page you want indexed, and not just your website homepage. It is important
to build ‘deep’ links to all the content pages on your website, but many web designers and web developers seem to ignore this and just build inbound links or back links to their homepage.

For instance, if you have the website www.dentist.com, and your new page (that you want to have indexed) is at www.dentist.com/new-page,
then make sure you build inbound links to that specific page.

Number two, you should monitor your progress as you have these new pages indexed. This could be done in your analysis tools.

Author: Janet Thompson, www.dentist-websolutions.com
Email questions to info@dentist-websolutions.com
Visit us at www.dentist-websolutions.com today!

600 Davis Street

Evanston, IL 60201

Tel: 847-864-4229

 

 

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Key Elements for Every Dental Website

By Gene on January 27, 2012   /   Dental Website, Dentist Web Design, Dentist Web Development, Internet Marketing   /   Leave a comment

Dental website design has evolved quite a bit over the last ten to fifteen years. If you are thinking about a new dental website or about a redesign of your existing dental website, the following blog post will be of interest for you. Our first look is at the most important of all pages, your dental Home Page. Think of your dental home page as the front door to your web presence and most likely the page where your visitors will spend most of the time. Most traffic from search engines will start at your dental home page.  A home page serves many audiences and needs to wear many hats. The three main elements of your dental website are:

  1. Headline – the average visitor gives your dental home 3 seconds to figure out what your site is all about. Therefore, keep your home page free of clutter, and get your message across through your dental headline.
  2. Navigation – the home page serves as navigation central. Most traffic to your other dental pages originates from your dental home page and very often ends on your dental homepage. Clear, simple and user-friendly navigation structures are very important.
  3. Calls to Action – Conversion are driven by clear and easy calls to action. You may have multiple calls on your home page; examples are ‘Make an Appointment’ or ‘Sign up for our newsletter’.

Author: Gene Greiner, www.dentist-websolutions.com
Email questions to info@dentist-websolutions.com
Visit us at www.dentist-websolutions.com today!

600 Davis Street

Evanston, IL 60201

Tel: 847-864-4229

Read more →
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