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Home → Tag: Dental Website

How to Avoid Google’s Privacy Changes

By Gene on March 9, 2012   /   Dental Management, Dental Website, Dentist Web Design   /   Leave a comment
Google Privacy and Dental Website

Google Privacy and Dental Website

A number of dentists asked us how to avoid the changes in Google’s changed privacy policies. We put together a number of simple steps that every dentist can use to circumvent the changes and keep as much information as possible private.

Below are a number of action you can take:

  1. Deactive the setting that records your web browsing history. It is very easy to do, simply go to www.google.com/history and follow the instructions.
  2. Use other search engines, such as Bing or Yahoo!
  3. The majority of the changes take effect when you are logged into your Google account, which then integrates a number of different Google services under a single sign-on. Hence don’t log into your Google account when using some of these services.

 

Author: Gene Greiner, www.dentist-websolutions.com
Email questions to info@dentist-websolutions.com
Visit us at www.dentist-websolutions.com today!

600 Davis Street

Evanston, IL 60201

Tel: 847-864-4229

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Dental Websites and Google Privacy Changes

By Gene on March 2, 2012   /   Dentist Web Design, Dentist Web Development, Internet Marketing, Web Design, Web Development   /   Leave a comment
Dental Website and Google Privacy

Dental Website and Google Privacy

One of the more newsworthy announcements this week comes from Google. Specifically, Google switched on its controversial privacy policy this week on March 1, 2012 after pre-announcing the new terms  on January 24, 2012. We analyzed the new terms and here is our synopsis. Google is winnowing down its privacy policy from 60 distinct and different Web services into one overarching policy. Google’s main objective is to streamline the user experience and cut through a lot of the privacy policy legal jargon that Internet companies have become infamous for in the minds of privacy advocates and lawmakers. As part of this paring process, Google is also sharing data between those services, and here is where it may get a little dicey. When users are signed into their Google accounts, Google combines identity information users provide from one service with information from other services. The goal is to treat each user as one individual across all of the different Google products, such as Gmail, Google Docs, YouTube and other Web services. This has a number of advantages for the individual users; however also some potential dangers.

 

Author: Gene Greiner, www.dentist-websolutions.com
Email questions to info@dentist-websolutions.com
Visit us at www.dentist-websolutions.com today!

600 Davis Street

Evanston, IL 60201

Tel: 847-864-4229

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Dental Websites and Indexing

By Janet Thompson on February 24, 2012   /   Dentist Web Design, Dentist Web Development, Internet Marketing, Web Design, Web Development   /   Leave a comment
Dental Website Search

Dental Website Search

 

As we have explained in previous blog posts and newsletters, it is very important to have a Sitemap for your dental website. In today’s blog
post we are going to discuss how to get web pages indexed quickly, especially if you have created new dental web pages or an entirely new dental website.

Getting your pages indexed in search engines is important – without being indexed, your website will be almost impossible to find.

In this blog we are going to cover some useful strategies for getting your website indexed fast. These include:

  • Social bookmarks
  • Submission of articles
  • The linking of internal web pages
  • The pinging of your website
  • Responses or comment on blogs with high authority
  • Updates to your own content on a regular basis

Before we start, here are two important points to consider:

Number one, you should be building links to the new dental web page you want indexed, and not just your website homepage. It is important
to build ‘deep’ links to all the content pages on your website, but many web designers and web developers seem to ignore this and just build inbound links or back links to their homepage.

For instance, if you have the website www.dentist.com, and your new page (that you want to have indexed) is at www.dentist.com/new-page,
then make sure you build inbound links to that specific page.

Number two, you should monitor your progress as you have these new pages indexed. This could be done in your analysis tools.

Author: Janet Thompson, www.dentist-websolutions.com
Email questions to info@dentist-websolutions.com
Visit us at www.dentist-websolutions.com today!

600 Davis Street

Evanston, IL 60201

Tel: 847-864-4229

 

 

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3 Ways Google+ Can Help Your Dental Practice

By Gene on February 17, 2012   /   Dental Website, Dentist Web Design, Dentist Web Development, Internet Marketing   /   Leave a comment

 

GooglePlusOne

GooglePlusOne

3 Ways Google+ Can Help Your Dental Practice

In February 2012, Google+ surpassed 100 million users. In addition, a number of internet and IT analysts predict that by the end of this year the number of Google+ users will exceed 400 million. These are obviously very impressive numbers. Now, who are these people? As you might expect, many of them are your dental patients. With Google+ for your dental practice, Google is attempting to make it easier for you to connect with these Google users, which could either be your existing patients or potentially new patients.

You might say: Why should I try Google+ — since I am already using Facebook and Twitter for social media marketing? Here are the top three reasons why Google+ can help your business.

1. SERP or Search Engine Ranking Page improvement. Which dental practice do you think is going to get ranked higher on Google’s search engine, the one using Google+ or the one just using Facebook? Search for a dental practice in your town and you will see the Google+ icons next to the dental practice website having already embraced this concept.

2. Dental Focus Groups. You can use Google+ to provide answers to dental questions or elicit patient feedback. A fellow dentist recently used their Google+ dental page to host an hour long Q&A session covering dental topics. The result was a lively conversation on Google+ with more than 100 comments over the course of an hour. Think about how many potential new patients this might generate.

3. A powerful PR tool. By using Google+ circles, you can target your public and media relations. Your public relations message can easily be picked up by a number of potential patients.

Author: Gene Greiner, www.dentist-websolutions.com
Email questions to info@dentist-websolutions.com
Visit us at www.dentist-websolutions.com today!

600 Davis Street

Evanston, IL 60201

Tel: 847-864-4229

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Dental Websites and Search Engine Secrets

By Gene on February 1, 2012   /   Internet Marketing, Search Engine Optimization   /   Leave a comment
Search Engine Optimization for Dentists

Search Engine Optimization for Dentists

More and more patients look for more dentists on the internet. They research their reputation, check feedback from other patients and review their websites, looking for bio information, location and address data, specific dental procedures or treatments.

The big question is: Is your website found by potential dental patients?

The answer is an internet term: Search Engine Optimization or SEO. I want to explain some of the most importants terms related to search engine optimization.

SEM: Stands for Search Engine Marketing, and as the acronym implies, it involves marketing products or services found by search engines. SEM is split into two main pillars: SEO and PPC. SEO stands for Search Engine Optimization, and it is the practice of make sure that websites appear in the organic search results. PPC stands for Pay-Per-Click, and it is the practice of acquiring internet user clicks from search engines.

PageRank: PageRank is the numeric result between 0 and 10 as defined by the Google search engine algorithm. The algorithm is used to estimate the relative important of pages on the web. The simple idea behind the algorithm is the fact that a link from one web page to another web page should be viewed as a vote of trust between these web pages. The higher the authority and the number of links (weighted to their value) to a page, therefore, the higher the probability that the web page is important.

Backlink: Also sometimes called in-link. It is an internet hyperlink on another website pointing back to your own website. Backlinks are important for SEO because they have positive influence on the PageRank of any web page, influencing its search rankings.

Author: Gene Greiner, www.dentist-websolutions.com
Email questions to info@dentist-websolutions.com
Visit us at www.dentist-websolutions.com today!

600 Davis Street

Evanston, IL 60201

Tel: 847-864-4229

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Characteristics of Great Dental Website Domain Names

By Gene on January 30, 2012   /   Dentist Web Design, Dentist Web Development   /   Leave a comment

Dental Domain NameDomain names or URLs are the equivalent of real estate on the internet. Location, location, location is the old saying in the world of brick and mortar real estate. Below I will give you a few characteristics of a great domain name for your dental website. A great domain name is

  • short
  • memorable
  • easy to spell
  • describes your dental practice or specialty
  • mentions your location
  • brandable

Author: Gene Greiner, www.dentist-websolutions.com
Email questions to info@dentist-websolutions.com
Visit us at www.dentist-websolutions.com today!

600 Davis Street

Evanston, IL 60201

Tel: 847-864-4229

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Key Elements for Every Dental Website

By Gene on January 27, 2012   /   Dental Website, Dentist Web Design, Dentist Web Development, Internet Marketing   /   Leave a comment

Dental website design has evolved quite a bit over the last ten to fifteen years. If you are thinking about a new dental website or about a redesign of your existing dental website, the following blog post will be of interest for you. Our first look is at the most important of all pages, your dental Home Page. Think of your dental home page as the front door to your web presence and most likely the page where your visitors will spend most of the time. Most traffic from search engines will start at your dental home page.  A home page serves many audiences and needs to wear many hats. The three main elements of your dental website are:

  1. Headline – the average visitor gives your dental home 3 seconds to figure out what your site is all about. Therefore, keep your home page free of clutter, and get your message across through your dental headline.
  2. Navigation – the home page serves as navigation central. Most traffic to your other dental pages originates from your dental home page and very often ends on your dental homepage. Clear, simple and user-friendly navigation structures are very important.
  3. Calls to Action – Conversion are driven by clear and easy calls to action. You may have multiple calls on your home page; examples are ‘Make an Appointment’ or ‘Sign up for our newsletter’.

Author: Gene Greiner, www.dentist-websolutions.com
Email questions to info@dentist-websolutions.com
Visit us at www.dentist-websolutions.com today!

600 Davis Street

Evanston, IL 60201

Tel: 847-864-4229

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Simplicity in Dental Web Design

By Gene on January 23, 2012   /   Dental Website, Dentist Web Design, Dentist Web Development, Web Design, Web Development   /   1 Comment

Dental Web Design - SimplicitySimplicity is the Key for Dental Web Design

We think of ourselves at Dentist-WebSolutions as great web designers and web developers for dental practices first and foremost and we put emphasis on staying on top of the latest trends and development in web design. When we discuss web design trends, we are usually referring to a visual design style such as letterpress or gradients. We also believe that simplicity is one of the key success factors in web design for dental practices. This does not mean you have to resort to using a minimalistic design to achieve simplicity in web design. This is far from it. Applying simplicity to your websites or designs can be as simple as removing unnecessary design elements or by reducing the steps it takes to complete a specific task.

We live in a world where technology is becoming more and more complex and complicated; however the way we interact with it is becoming more and more user-friendly. The most recent examples are touch screens on smart phones or the most recent generation of tablet computers. When you look at what touch screens are doing for end-user usability, you realize they are removing any intermediate devices (keyboards and mice) and allowing you to interact with the device directly. This is just one example of making technology easier to use through simplicity.

The easier we can make things for web users, the easier it will be for them to achieve the goals we want them to but more importantly that they want to. This does not end with website navigation menus. After all, we are designing sites for users first and foremost, always.

Too much information can be confusing to potential customers as all the design elements on a home page are trying to vie for the website visitors attention, away from what you want really want them to do. Make a dental appointment or subscribe to a dentist newsletter, simplifying to focus more on these will increase conversion.

 Author: Gene Greiner, www.dentist-websolutions.com
Email questions to info@dentist-websolutions.com
Visit us at www.dentist-websolutions.com today!

600 Davis Street

Evanston, IL 60201

Tel: 847-864-4229

 

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Key Interview Questions for the Dental Practice

By Janet Thompson on January 20, 2012   /   Dental Management, Internet Marketing   /   Leave a comment

Interviewing in a dental practiceIn an improving economy it is important to get the best applicants to join your dental team. I also consider recruiting one of the top tasks of every manager in a dental practice as well as the top task for the dentist.

Below are a number of things I look for in every interview:

  • Professionalism – you want your dental practice to be a professional workplace and your workplace will only be as professional as your employees, so look out for professional looking resumes, voicemails and email accounts.
  • Attention to detail – In a dental practice, attention to detail is very important, so look out for it in the interview process.
  • Preparation – If the applicant has basic questions about you, your practice and other information that would be readily available with some preparation prior to the interview, it does not shine a bright light on the applicant.

Author: Janet Thompson, www.dentist-websolutions.com
Email questions to info@dentist-websolutions.com
Visit us at http://www.dentist-websolutions.com today!

600 Davis Street

Evanston, IL 60201

Tel: 847-864-4229

 

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Technology Preditions for 2012

By Gene on January 19, 2012   /   Internet Marketing, Web Design, Web Development   /   Leave a comment

Dental Technology in 2012Gartner, the leading technology research house recently made predictions for strategic 2012 technology trends. I want to not only list them here but also outline to you in future blog posts how these are applicable to the dental industry.

Here are the 2012 strategic technology trends:

  • Tablets and tablet computing – the Apple iPad seems to be the category leader and prices are predicted to continue to fall
  • Mobile centric user interfaces and applications – Google, Microsoft and Apple are the category leaders
  • Contextual and social user experience – HTML5 is one of the core technologies to help develop multi-channel experiences and existing applications will become more user centric and social
  • The internet of things – or intelligence and software will move into objects. Objects will communicate with each other via the ‘internet of things’.
  • Analytics – this will be a prevalent topic in enterprise environments. Large databases and huge amounts of data are waiting to be mined and analyzed.
  • Databases – continued growth of data needs to be managed and orchestrated. Next-generation databases will be in demand to facilitate that data growth.
  • Marketplaces for applications and application stores – Apple’s successful concept of the app stores will be copied by a number of players in the software, hardware as well as communications arena.
  • In-memory computing – facilitated by the price drops of flash memory, the growing amount of data and cloud-computing, the concept of in-memory computing will continue to grow rapidly.
  • Low-energy server architectures – new server architectures, based on chips originally designed for mobile devices will help us to go ‘green’ and use substantially less energy than previous server farms.
  • Cloud Computing – more and more software applications will be hosting outside of dental practice premises and accessible via the internet cloud. This will make management and service easier for dental practices.

Author: Gene Greiner, www.dentist-websolutions.com
Email questions to info@dentist-websolutions.com
Visit us at www.dentist-websolutions.com today!

600 Davis Street

Evanston, IL 60201

Tel: 847-864-4229

 

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