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Home → Tag: Dentist Website Design

Dental Websites and Google Privacy Changes

By Gene on March 2, 2012   /   Dentist Web Design, Dentist Web Development, Internet Marketing, Web Design, Web Development   /   Leave a comment
Dental Website and Google Privacy

Dental Website and Google Privacy

One of the more newsworthy announcements this week comes from Google. Specifically, Google switched on its controversial privacy policy this week on March 1, 2012 after pre-announcing the new terms  on January 24, 2012. We analyzed the new terms and here is our synopsis. Google is winnowing down its privacy policy from 60 distinct and different Web services into one overarching policy. Google’s main objective is to streamline the user experience and cut through a lot of the privacy policy legal jargon that Internet companies have become infamous for in the minds of privacy advocates and lawmakers. As part of this paring process, Google is also sharing data between those services, and here is where it may get a little dicey. When users are signed into their Google accounts, Google combines identity information users provide from one service with information from other services. The goal is to treat each user as one individual across all of the different Google products, such as Gmail, Google Docs, YouTube and other Web services. This has a number of advantages for the individual users; however also some potential dangers.

 

Author: Gene Greiner, www.dentist-websolutions.com
Email questions to info@dentist-websolutions.com
Visit us at www.dentist-websolutions.com today!

600 Davis Street

Evanston, IL 60201

Tel: 847-864-4229

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Dental Websites and Indexing

By Janet Thompson on February 24, 2012   /   Dentist Web Design, Dentist Web Development, Internet Marketing, Web Design, Web Development   /   Leave a comment
Dental Website Search

Dental Website Search

 

As we have explained in previous blog posts and newsletters, it is very important to have a Sitemap for your dental website. In today’s blog
post we are going to discuss how to get web pages indexed quickly, especially if you have created new dental web pages or an entirely new dental website.

Getting your pages indexed in search engines is important – without being indexed, your website will be almost impossible to find.

In this blog we are going to cover some useful strategies for getting your website indexed fast. These include:

  • Social bookmarks
  • Submission of articles
  • The linking of internal web pages
  • The pinging of your website
  • Responses or comment on blogs with high authority
  • Updates to your own content on a regular basis

Before we start, here are two important points to consider:

Number one, you should be building links to the new dental web page you want indexed, and not just your website homepage. It is important
to build ‘deep’ links to all the content pages on your website, but many web designers and web developers seem to ignore this and just build inbound links or back links to their homepage.

For instance, if you have the website www.dentist.com, and your new page (that you want to have indexed) is at www.dentist.com/new-page,
then make sure you build inbound links to that specific page.

Number two, you should monitor your progress as you have these new pages indexed. This could be done in your analysis tools.

Author: Janet Thompson, www.dentist-websolutions.com
Email questions to info@dentist-websolutions.com
Visit us at www.dentist-websolutions.com today!

600 Davis Street

Evanston, IL 60201

Tel: 847-864-4229

 

 

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Key Elements for Every Dental Website

By Gene on January 27, 2012   /   Dental Website, Dentist Web Design, Dentist Web Development, Internet Marketing   /   Leave a comment

Dental website design has evolved quite a bit over the last ten to fifteen years. If you are thinking about a new dental website or about a redesign of your existing dental website, the following blog post will be of interest for you. Our first look is at the most important of all pages, your dental Home Page. Think of your dental home page as the front door to your web presence and most likely the page where your visitors will spend most of the time. Most traffic from search engines will start at your dental home page.  A home page serves many audiences and needs to wear many hats. The three main elements of your dental website are:

  1. Headline – the average visitor gives your dental home 3 seconds to figure out what your site is all about. Therefore, keep your home page free of clutter, and get your message across through your dental headline.
  2. Navigation – the home page serves as navigation central. Most traffic to your other dental pages originates from your dental home page and very often ends on your dental homepage. Clear, simple and user-friendly navigation structures are very important.
  3. Calls to Action – Conversion are driven by clear and easy calls to action. You may have multiple calls on your home page; examples are ‘Make an Appointment’ or ‘Sign up for our newsletter’.

Author: Gene Greiner, www.dentist-websolutions.com
Email questions to info@dentist-websolutions.com
Visit us at www.dentist-websolutions.com today!

600 Davis Street

Evanston, IL 60201

Tel: 847-864-4229

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Simplicity in Dental Web Design

By Gene on January 23, 2012   /   Dental Website, Dentist Web Design, Dentist Web Development, Web Design, Web Development   /   1 Comment

Dental Web Design - SimplicitySimplicity is the Key for Dental Web Design

We think of ourselves at Dentist-WebSolutions as great web designers and web developers for dental practices first and foremost and we put emphasis on staying on top of the latest trends and development in web design. When we discuss web design trends, we are usually referring to a visual design style such as letterpress or gradients. We also believe that simplicity is one of the key success factors in web design for dental practices. This does not mean you have to resort to using a minimalistic design to achieve simplicity in web design. This is far from it. Applying simplicity to your websites or designs can be as simple as removing unnecessary design elements or by reducing the steps it takes to complete a specific task.

We live in a world where technology is becoming more and more complex and complicated; however the way we interact with it is becoming more and more user-friendly. The most recent examples are touch screens on smart phones or the most recent generation of tablet computers. When you look at what touch screens are doing for end-user usability, you realize they are removing any intermediate devices (keyboards and mice) and allowing you to interact with the device directly. This is just one example of making technology easier to use through simplicity.

The easier we can make things for web users, the easier it will be for them to achieve the goals we want them to but more importantly that they want to. This does not end with website navigation menus. After all, we are designing sites for users first and foremost, always.

Too much information can be confusing to potential customers as all the design elements on a home page are trying to vie for the website visitors attention, away from what you want really want them to do. Make a dental appointment or subscribe to a dentist newsletter, simplifying to focus more on these will increase conversion.

 Author: Gene Greiner, www.dentist-websolutions.com
Email questions to info@dentist-websolutions.com
Visit us at www.dentist-websolutions.com today!

600 Davis Street

Evanston, IL 60201

Tel: 847-864-4229

 

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Key Interview Questions for the Dental Practice

By Janet Thompson on January 20, 2012   /   Dental Management, Internet Marketing   /   Leave a comment

Interviewing in a dental practiceIn an improving economy it is important to get the best applicants to join your dental team. I also consider recruiting one of the top tasks of every manager in a dental practice as well as the top task for the dentist.

Below are a number of things I look for in every interview:

  • Professionalism – you want your dental practice to be a professional workplace and your workplace will only be as professional as your employees, so look out for professional looking resumes, voicemails and email accounts.
  • Attention to detail – In a dental practice, attention to detail is very important, so look out for it in the interview process.
  • Preparation – If the applicant has basic questions about you, your practice and other information that would be readily available with some preparation prior to the interview, it does not shine a bright light on the applicant.

Author: Janet Thompson, www.dentist-websolutions.com
Email questions to info@dentist-websolutions.com
Visit us at http://www.dentist-websolutions.com today!

600 Davis Street

Evanston, IL 60201

Tel: 847-864-4229

 

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Technology Preditions for 2012

By Gene on January 19, 2012   /   Internet Marketing, Web Design, Web Development   /   Leave a comment

Dental Technology in 2012Gartner, the leading technology research house recently made predictions for strategic 2012 technology trends. I want to not only list them here but also outline to you in future blog posts how these are applicable to the dental industry.

Here are the 2012 strategic technology trends:

  • Tablets and tablet computing – the Apple iPad seems to be the category leader and prices are predicted to continue to fall
  • Mobile centric user interfaces and applications – Google, Microsoft and Apple are the category leaders
  • Contextual and social user experience – HTML5 is one of the core technologies to help develop multi-channel experiences and existing applications will become more user centric and social
  • The internet of things – or intelligence and software will move into objects. Objects will communicate with each other via the ‘internet of things’.
  • Analytics – this will be a prevalent topic in enterprise environments. Large databases and huge amounts of data are waiting to be mined and analyzed.
  • Databases – continued growth of data needs to be managed and orchestrated. Next-generation databases will be in demand to facilitate that data growth.
  • Marketplaces for applications and application stores – Apple’s successful concept of the app stores will be copied by a number of players in the software, hardware as well as communications arena.
  • In-memory computing – facilitated by the price drops of flash memory, the growing amount of data and cloud-computing, the concept of in-memory computing will continue to grow rapidly.
  • Low-energy server architectures – new server architectures, based on chips originally designed for mobile devices will help us to go ‘green’ and use substantially less energy than previous server farms.
  • Cloud Computing – more and more software applications will be hosting outside of dental practice premises and accessible via the internet cloud. This will make management and service easier for dental practices.

Author: Gene Greiner, www.dentist-websolutions.com
Email questions to info@dentist-websolutions.com
Visit us at www.dentist-websolutions.com today!

600 Davis Street

Evanston, IL 60201

Tel: 847-864-4229

 

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Dental Websites and Google+ Business Pages

By Gene on January 16, 2012   /   Dental Website, Dentist Web Design, Dentist Web Development, Internet Marketing, Search Engine Optimization   /   Leave a comment

Dental Practice and dental websitesGoogle announced in January 2012 that it would add Google+Business Pages in the search engine results pages (SERP). Search engine results pages are considered the holy grail of the internet real estate, since being ranked on the first page or even on top of a keyword search will result in additional page impressions, click-through rates and eventually additional patients for dental practices in the Unites States.

This new feature, which Google calls ‘Search Plus Your World’, adds to the importance of Google+ Business Pages. It is quite simple: If your dental practice does not have a Google+ Business Page, you miss out on an opportunity to be listed on the search engine results page. This also means that Google+ Business Pages become potentially as important as your regular website and the integration and synchronization of these becomes even more important.

Author: Gene Greiner, www.dentist-websolutions.com
Email questions to info@dentist-websolutions.com
Visit us at www.dentist-websolutions.com today!

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