Design | Dentist Web Solutions | Premier Dental Websites

Modern Website Design and Website Content for the Dental Practice

By Janet Thompson on December 15, 2011 / Dental Website, Dentist Web Design, Dentist Web Development, Internet Marketing, Web Design, Web Development / Leave a comment

Tags: Dental Web Hosting, Dentist Web Design, Dentist Web Development, Design

Put yourself into the shoes of your patients / website visitors when creating content. It may sound simple; the reality is this is where a lot of dental websites fall short.

It can be very difficult to step outside your own interests and create a website (or other marketing materials, for that matter) that is focused on your patients. This is especially true as a dentist of dental practice manager (not that it’s any easier for marketers in big firms, mind you).

Here are a few things you can do to ensure your website copy stays focused on your patients:

Write content that helps your patients understand how you can help solve their issues and pains. Do not think in terms
of your dental practice. Think in terms of your patient’s problems.
Avoid insider terms and dental jargon. Keep your average patient in mind when creating website content.
Write in a natural and compelling style. Do not “write for search engines.” Repetitive writing style sounds stilted and does little to improve SEO. Instead, write with your patients in mind and in a way that will make people want to share your content. Shareable content is more valuable to search engines than repetitive writing.
When writing for the web, try to have each web blog dedicated to one topic and driving for one action. Unnecessarily long and confusing web pages may drive patients away from your site.
Write short, compelling stories and blogs. Use words that any eighth-grader would understand. Avoid the temptation to include flowery or more complicated language. Keep it simple.
Edit your copy ruthlessly. Don’t use four words where one word will do.

Creating a website focused on your patient’s needs sounds very easy. The reality is it can be much more difficult than it sounds. It
takes planning, hard work and a willingness to make changes on the fly as you learn how your customers interact with the site.

Staying focused on your patients will almost never steer you wrong. Step outside your role as a dental practice owner and live in their shoes for a while. It will pay significant benefits, now and into the future.

Author: Janet Thompson, www.dentist-websolutions.com
Email questions to info@dentist-websolutions.com
Visit us at www.dentist-websolutions.com today!

Dentist-WebSolutions Receives Best Choice Award

By Gene on December 13, 2011 / Dental Website, Dentist Web Design, Dentist Web Development, Events and Promotions, Internet Marketing, Web Design, Web Development / Leave a comment

Tags: Award winner, Dental Web Hosting, Dental Website Review, Dentist Web Design, Dentist Web Development, Design, Development, Hosting

Best Choice Award

Dental Website Reviews gives prestigous award to Dentist-WebSolutions.

After an exhaustive analysis of the top dental web design and development firms in the dental field, Dentist-WebSolutions was award the first place by Dentalwebsitereviews.

“We are excited to be ranked as the top web design / development firm for the dental industry. Our strong web design and web development capabilities, coupled with our use of the latest web technologies such as HTML5 and CSS3, contributed to our strong showing. We believe we have a great product for dentists that will provide a great web presence, professional image and email accounts with dental content to every dental practice. Studies show that 85% of new patients research practices online”, says Gene Greiner, founder of Dentist-WebSolutions.

The analysis by Dental Web Site Reviews focused on the following 10 criteria:

- Quality of web design

- Quality of web development

- Hosting capabilities

- Content updates

- Support

- Reputation management

- Mobile internet

- Social media integration

- Web analytics

- Online marketing

Dentist Web Solutions achieved a total score of 92 out of a maximum of 100 points. The company excelled particularly in the dental industry specific areas as well as the incorporation of the latest internet technologies.

Please visit www.dentalwebsitereviews.com for the detailed analysis.

About Dentist-WebSolutions:

Dentist-WebSolutions is a talented team of health professionals, software developers, web designers, and web marketing experts, who have united to create the world’s most advanced website solution for dental professionals.

We have and we continue to invest in the research and development of our proprietary web design templates and design themes. No other websites have as many options and features as a site designed by Dentist-WebSolutions. We pride ourselves in leveraging the latest tools in the fast developing internet world and are considered to be the most advanced integrated web design/development company focused exclusively on the dental industry.

Our experience covers the following dental areas:

General and Family Dentistry
Pediatric Dentistry
Cosmetic Dentistry
Orthodontics
Implant Dentistry
Oral Surgery
Endodontic Dentistry
Periodontics
Prosthodontics
Oral and Maxillofacial Pathology
Oral and Maxillofacial Radiology
Oral and Maxillofacial Surgery
Emergency Dentistry
Laser Dentistry

We work closely with the leading dental professionals to determine the most important
features and options that would be built with our website technologies. The result is a website
solution that is uniquely tailored to the needs of dental professionals — and their patients.

Dentist-WebSolutions is privately held and headquartered in Evanston, Illinois. More information can be found at www.Dentist-WebSolutions.com. Please contact us.

Dentist-WebSolutions

600 Davis Street

Evanston, IL 60201

Top Reasons Why Every Serious Dental Office Needs To Have A Web Presence

By Gene on December 13, 2011 / Dental Website, Dentist Web Design, Dentist Web Development, Internet Marketing, Search Engine Optimization, Web Design, Web Development / Leave a comment

Tags: Dental Web Design, Dental Web Development, Dental Web Hosting, Dentist Web Design, Dentist Web Development, Design

The definition of Web Presence has evolved and as of today includes a professional dentist website (with high quality dentistry specific design, development and hosting), as well as social media integration of a Facebook, Google+ and Twitter dentist pages, Blogs, video and professional pictures.

Reputation as a professional dental practice – A clean, easy-to-navigate, high quality website (Design, Video, Facebook/Twitter/Google integration, Blog) enhances your professional image
Generate new patients – 85% of people looking for a new dentist do research online – improving your ranking within the different search engines will help your office getting found online
Differentiation from your peers / competition – If I am looking for a new dentist, I do research online. Your peer with the
website has a much higher probability of winning me as a patient
Professional email – the days of AOL, Yahoo or Gmail e-mail addresses are long gone
Marketing effectiveness has moved online – the days of direct mail and Yellow Pages are behind us

Author: Gene Greiner, www.dentist-websolutions.com
Email questions to Gene@dentist-websolutions.com
Visit us at www.dentist-websolutions.com today!

Key Internet Usage Facts – Implications for Dental Websites

By Janet Thompson on December 12, 2011 / Dental Website, Dentist Web Design, Dentist Web Development, Internet Marketing, Web Design, Web Development / Leave a comment

Tags: Dental Web Design, Dental Web Development, Dental Web Hosting, Dentist Web Design, Dentist Web Development, Design, Designer

Implications to Dental Website Design and Development

We pulled together some interesting statistics about internet usage with far-reaching implications for dental website design and web development.

Internet Usage

1) In the last 4 years, the web has gone from 100 million websites to 250 million. (Source: Netcraft, Dec 2010)

2) 75.5% of the US population uses the internet. (Source: eMarketer, January 2011)

3) Millennials engage in over 14 different internet activities, while those ages 65+ engage in mainly 7. (Source: Generations
Online, Pew Internet 2010)

4) 67% of consumers researched online prior to purchase during the holiday season. (Source: Post Holiday Learnings for 2011 Google/OTX, Jan 2011)

5) In 2011, the average shopper consults 10.4 sources prior to purchase, twice as many as a year ago. (Source: Google/Shopper Sciences, Zero Moment of Truth Macro Study, U.S., Apr 2011)

6) Nearly 50% of US internet users will redeem an online coupon this year. (Source: eMarketer, May 2011)

7) Online advertising spending is shooting upward, passing the $30 billion mark in 2011 and approaching $50 billion in 2015. (Source: eMarketer, June 2011)

By 2015, we expect that 50% of all display ads will be rich media ads. (Source: Google, Watch This Space, 2011)

Author: Janet Thompson, www.dentist-websolutions.com
Email questions to info@dentist-websolutions.com
Visit us at www.dentist-websolutions.com today!

Dental Web Site Design and Development – Keyword Strategy

By Gene on December 6, 2011 / Dental Website, Dentist Web Design, Dentist Web Development, Internet Marketing, Web Design, Web Development / 1 Comment

Tags: Create, Dental, Dental Web, Dental Web Design, Dental Web Development, Dental Web Hosting, Dentist Blogs, Dentist Web Design, Dentist Web Development, Design, Designer, Designers, Engine, Health Blog, Optimization, Page, Search, Web, Web Design, Web Development

How Dentist-WebSolutions creates an effective keyword strategy for your dental web site and incorporates it with leading-edge design and development.

1. Create a list of 3 to 5 keywords relevant to your business
2. Choose keywords based on difficulty, relevance and location
3. Incorporate these keywords into the content, headers, descriptions of your website in a meaningful and context relevant manner

85% of patients today are looking for a dentist using the internet and specifically the dominant search engines from Google, Yahoo! and Microsoft Bing. How can you as a dentist make sure you are found when these people are looking for you or your dental colleagues and competitors? The key is to rank high in the search engine results (SERP) for the most relevant keywords. Imagine searching for the keyword ‘Dentist’. The search results would be a mile long and not meaningful for the patient. Now, imagine searching for ‘Dentist in Chicago’. The list now would be a lot shorter, but still not very meaningful, since there are an estimated 6,000 dentists in the greater Chicago area. The next logical keywords in order to make the search more meaningful would be to search for a dental specialization like Family Dentist, Family Practice, Orthodontist, Periodontist, etc. or to go into special locations like Lakeview, Lincoln Park, etc.

Author: Gene Greiner, www.dentist-websolutions.com
Email questions to info@dentist-websolutions.com
Visit us at www.dentist-websolutions.com today!

The Changing Landscape of Dental Web Marketing

By Gene on November 30, 2011 / Internet Marketing / Leave a comment

Dental website design and development

Google+ and Facebook are investing heavily in their online marketing capabilities and it is no secret that the future of marketing will move to the internet and be heavily shaped by those two leading internet companies.

We at Dentist-WebSolutions follow this development closely and leverage our insight to help our dental customers stay ahead of their competition and gain new patients. We recently enhanced our step-by-step methodology that helps you tackle SEO, social media, email marketing and web analytics. Coupled with our premier dental web design, dental web development and dental web hosting capabilities, we provide you a professional web presence, online image and attract new patients to your dental practice.

Building a successful digital marketing strategy is no easy feat. Whether you’re starting from scratch or brushing up on the basics, this guide will help you make sure you’re covering all the key areas.

By teaming up with us you will leverage social media (Facebook, Google+, Twitter), build your keyword strategy, nurture your leads with email and of course use web analytics so can understand performance on all these channels and optimize.

Author: Gene Greiner, www.dentist-websolutions.com

email questions to info@dentist-websolutions.com

Visit us at www.dentist-websolutions.com today!

Google+ is open for Business

By Jeff on November 29, 2011 / Dentist Web Design, Dentist Web Development, Internet Marketing, Web Design, Web Development / Leave a comment

Dental Website Design and Development

Google is getting ready for businesses to start jumping on Google+, the social network competing with Facebook. Google+ started to roll out Google+ Pages to help companies create a presence on the social network platform for connecting with their users locally and worldwide.

Google+ engineers appear to be gradually rolling out the new Pages. Google released its much anticipated social network in June of 2011 for individuals and opens it now up for organizations.

“Right now, we’re very much focused on optimizing for the consumer experience,” said Christian Oestlien, a developer on the Google+ project, in a video blog posted last summer. “But we have a great team of engineers building a similarly optimized business experience for Google+. We are very excited about it and hope to roll it out later this year.”

At the time, Google also put out a call for businesses that would be interested in acting as a test group so Google engineers could see how users want to interact with companies.

A matter of days after that post, Google said it was accelerating its efforts to develop a business version of Google+. The company also noted that “tens of thousands” of businesses had signed up to be part of their test group.

Analysts praised Google’s move.

Many businesses and organizations use Facebook for marketing purposes, but the social network isn’t optimized for them yet. Monday’s announcement could give Google+ an advantage in the lucrative enterprise market.

Great Dental Web Design

By Gene on November 18, 2011 / Internet Marketing / 1 Comment

Great web design is one in which your visitors can find information quickly and in a logical fashion.

• Do they visit the content you want them to visit?
• Are they looking in the right places of your web page?
• Are you able to keep your user’s attention, or do they just leave quickly?

It’s not just about the content either. If your design loads slowly – or if moving from one section to another takes a long time – it affects the user’s experience negatively.

Dental Web Design

These things can be the make-or-break factors between a user clicking on a link to find more information, or the back button to find it elsewhere.

Some things to consider:

• Is important information being seen by the user?
• Are the navigation and action items intuitive?
• Is the user being directed to sections in a logical manner?
• Does the web page load quickly enough to not turn away the user?

Author: Gene Greiner, www.dentist-websolutions.com

email questions to info@dentist-websolutions.com

Visit us at www.dentist-websolutions.com today!

HTML5 – The new technology is changing web design / web development

By Gene on November 17, 2011 / Dentist Web Design, Dentist Web Development, Web Design, Web Development / Leave a comment

HTML5 is rapidly gaining traction as one of the new web design and development technologies. HTML5 derives its name from HyperText Markup Language, the standard programming command language used to create web pages. The latest release 5 allows rich-media and graphic-intensive, game-like features.