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Key Internet Usage Facts – Implications for Dental Websites

By Janet Thompson on December 12, 2011   /   Dental Website, Dentist Web Design, Dentist Web Development, Internet Marketing, Web Design, Web Development   /   Leave a comment
Implications to Dental Website Design and Development

Implications to Dental Website Design and Development

 

We pulled together some interesting statistics about internet usage with far-reaching implications for dental website design and web development.

Internet Usage

1) In the last 4 years, the web has gone from 100 million websites to 250 million. (Source: Netcraft, Dec 2010)

2) 75.5% of the US population uses the internet. (Source: eMarketer, January 2011)

3) Millennials engage in over 14 different internet activities, while those ages 65+ engage in mainly 7. (Source: Generations
Online, Pew Internet 2010)  

4) 67% of consumers researched online prior to purchase during the holiday season. (Source: Post Holiday Learnings for 2011 Google/OTX, Jan 2011)

5) In 2011, the average shopper consults 10.4 sources prior to purchase, twice as many as a year ago. (Source: Google/Shopper Sciences, Zero Moment of Truth Macro Study, U.S., Apr 2011)

6) Nearly 50% of US internet users will redeem an online coupon this year. (Source: eMarketer, May 2011)

7) Online advertising spending is shooting upward, passing the $30 billion mark in 2011 and approaching $50 billion in 2015. (Source: eMarketer, June 2011)

8) By 2015, we expect that 50% of all display ads will be rich media ads. (Source: Google, Watch This Space, 2011)

Author: Janet Thompson, www.dentist-websolutions.com
Email questions to info@dentist-websolutions.com
Visit us at www.dentist-websolutions.com today!

 

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Dental Web Site Design and Development – Keyword Strategy

By Gene on December 6, 2011   /   Dental Website, Dentist Web Design, Dentist Web Development, Internet Marketing, Web Design, Web Development   /   1 Comment

 

 

 

 

 

 

 

 

 

How Dentist-WebSolutions creates an effective keyword strategy for your dental web site and incorporates it with leading-edge design and development.

1. Create a list of 3 to 5 keywords relevant to your business
2. Choose keywords based on difficulty, relevance and location
3. Incorporate these keywords into the content, headers, descriptions of your website in a meaningful and context relevant manner

85% of patients today are looking for a dentist using the internet and specifically the dominant search engines from Google, Yahoo! and Microsoft Bing. How can you as a dentist make sure you are found when these people are looking for you or your dental colleagues and competitors? The key is to rank high in the search engine results (SERP) for the most relevant keywords. Imagine searching for the keyword ‘Dentist’. The search results would be a mile long and not meaningful for the patient. Now, imagine searching for ‘Dentist in Chicago’. The list now would be a lot shorter, but still not very meaningful, since there are an estimated 6,000 dentists in the greater Chicago area. The next logical keywords in order to make the search more meaningful would be to search for a dental specialization like Family Dentist, Family Practice, Orthodontist, Periodontist, etc. or to go into special locations like Lakeview, Lincoln Park, etc.

Author: Gene Greiner, www.dentist-websolutions.com
Email questions to info@dentist-websolutions.com
Visit us at www.dentist-websolutions.com today!

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The Changing Landscape of Dental Web Marketing

By Gene on November 30, 2011   /   Internet Marketing   /   Leave a comment
Dental website design and development

Dental website design and development

Google+ and Facebook are investing heavily in their online marketing capabilities and it is no secret that the future of marketing will move to the internet and be heavily shaped by those two leading internet companies.

We at Dentist-WebSolutions follow this development closely and leverage our insight to help our dental customers stay ahead of their competition and gain new patients. We recently enhanced our step-by-step methodology that helps you tackle SEO, social media, email marketing and web analytics. Coupled with our premier dental web design, dental web development and dental web hosting capabilities, we provide you a professional web presence, online image and attract new patients to your dental practice.

Building a successful digital marketing strategy is no easy feat. Whether you’re starting from scratch or brushing up on the basics, this guide will help you make sure you’re covering all the key areas.

By teaming up with us you will leverage social media (Facebook, Google+, Twitter), build your keyword strategy, nurture your leads with email and of course use web analytics so can understand performance on all these channels and optimize.

Author: Gene Greiner, www.dentist-websolutions.com

email questions to info@dentist-websolutions.com

Visit us at www.dentist-websolutions.com today!

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Google+ is open for Business

By Jeff on November 29, 2011   /   Dentist Web Design, Dentist Web Development, Internet Marketing, Web Design, Web Development   /   Leave a comment
Dental Website Design and Development

Dental Website Design and Development

Google is getting ready for businesses to start jumping on Google+, the social network competing with Facebook. Google+ started to roll out Google+ Pages to help companies create a presence on the social network platform for connecting with their users locally and worldwide.

Google+ engineers appear to be gradually rolling out the new Pages. Google released its much anticipated social network in June of 2011 for individuals and opens it now up for organizations.

“Right now, we’re very much focused on optimizing for the consumer experience,” said Christian Oestlien, a developer on the Google+ project, in a video blog posted last summer. “But we have a great team of engineers building a similarly optimized business experience for Google+. We are very excited about it and hope to roll it out later this year.”

At the time, Google also put out a call for businesses that would be interested in acting as a test group so Google engineers could see how users want to interact with companies.

A matter of days after that post, Google said it was accelerating its efforts to develop a business version of Google+. The company also noted that “tens of thousands” of businesses had signed up to be part of their test group.

Analysts praised Google’s move.

Many businesses and organizations use Facebook for marketing purposes, but the social network isn’t optimized for them yet. Monday’s announcement could give Google+ an advantage in the lucrative enterprise market.

 

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Great Dental Web Design

By Gene on November 18, 2011   /   Internet Marketing   /   1 Comment

Great web design is one in which your visitors can find information quickly and in a logical fashion.

• Do they visit the content you want them to visit?
• Are they looking in the right places of your web page?
• Are you able to keep your user’s attention, or do they just leave quickly?

It’s not just about the content either. If your design loads slowly – or if moving from one section to another takes a long time – it affects the user’s experience negatively.

Dental Web Design

Dental Web Design

These things can be the make-or-break factors between a user clicking on a link to find more information, or the back button to find it elsewhere.

Some things to consider:

• Is important information being seen by the user?
• Are the navigation and action items intuitive?
• Is the user being directed to sections in a logical manner?
• Does the web page load quickly enough to not turn away the user?

Author: Gene Greiner, www.dentist-websolutions.com

email questions to info@dentist-websolutions.com

Visit us at www.dentist-websolutions.com today!

 

 

 

 

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HTML5 – The new technology is changing web design / web development

By Gene on November 17, 2011   /   Dentist Web Design, Dentist Web Development, Web Design, Web Development   /   Leave a comment

HTML5 is rapidly gaining traction as one of the new web design and development technologies. HTML5 derives its name from HyperText Markup Language, the standard programming command language used to create web pages. The latest release 5 allows rich-media and graphic-intensive, game-like features.

Dentist Web Design Development Solutions

Author: Gene Greiner, www.dentist-websolutions.com

email questions to info@dentist-websolutions.com

Visit us at www.dentist-websolutions.com today!

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50% of US adults use social networking

By Gene on October 24, 2011   /   Internet, Web Design, Web Development   /   Leave a comment

50% of adults in the U.S. who say they use a social networking site, up from 5% in 2005.

Source: Pew Internet & American Life Project

email questions to info@dentist-websolutions.com

Visit us at www.dentist-websolutions.com today!

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iPad 2 Raffle!

By Jeff on October 20, 2011   /   Events and Promotions   /   Leave a comment


 

To help celebrate the launch of Dentist Web Solutions we will be giving away a brand new iPad2! Any Dental practice or clinic may enter the contest. All you need to do is enter via our Contest Entry Page and you will have a chance to win the hottest new tech toy!

 

The newest version of Apple’s iPad is powerful and sleek. It serves as a platform for media including books, periodicals, movies, music, games and web content. This is an all-in-one entertainment center on the go, a new way to keep up with e-mail and browsing, and new applications and developments are being made every day. For a complete overview of the new iPad2 you can visit apple’s iPad page here: www.apple.com/ipad/. For more information on our Raffle visit our Contest Entry Page!

 

Entries must be submitted no later than 12:00 PM Thursday, December 15th. Make sure to get your entry in on time!

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Evolution of Web Design and Web Development – Dental Websites

By Gene on October 18, 2011   /   Dental Health, Dentist Web Design, Dentist Web Development, Internet, Oral Health, Web Design, Web Development   /   Leave a comment

Since 1991, the design and development of web sites has evolved from static electronic brochures to a valuable tool that dentists use to inform patients about dental health issues and attract new patients to their practices.

The key for every website is to improve the conversion ratio of website visitors to customers.

Gain more insight on how to address the unique need of your current and future patients and by implementing strategies such as:

  • Optimizing – the conversion of your website so it becomes the main entry point for all transactions and interactions with both leads and customers
  • Understanding - the dos and do nots when personalizing content for your visitor, and being able to differentiate between demographics and firmographics
  • Adapting - your content strategy in order to address your buyer directly and intelligently on the topics that interest them the most
  • Identifying, engaging, and converting a prospect into a patient
  • Focusing - on your patient’s needs

Author: Gene Greiner, www.dentist-websolutions.com

email questions to info@dentist-websolutions.com

Visit us at www.dentist-websolutions.com today!

 

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SEO – Search Engine Optimization – Key Lessons

By Gene on September 9, 2011   /   Web Design   /   1 Comment

Key Lessons for Search Engine Optimization

Here are some of the key lessons when starting out on your SEO journey:

  • Don’t underestimate the power of SEO – a website and presence on social media websites are a great start to get your dental practice out on the internet. A website, Facebook and Twitter will get you some traffic; however only good web design, web development and web marketing will bring substantial traffic that translates into additional patients and ultimately revenue and profit.
  • Don’t stuff your website and blog with keywords – web design, web development and web marketing needs to take into account your specific keywords; don’t overdo it! Stuffing your website and blog with keywords will only back-fire.
  • Pure Flash does not work well with search engines – Good web design uses Flash, it is cool; however Flash does not get picked up by search engines. Make sure you have an HTML version.
  • Impress both the reader and the search engine – and in that sequence. Write meaningful content in a conversational tone, then think of the search engine algorithms.

 

Author: Gene Greiner, www.dentist-websolutions.com

email questions to info@dentist-websolutions.com

Visit us at www.dentist-websolutions.com today!

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